Creating Great Brand Taglines: The Art & Science

Creating Great Brand Taglines: The Art & Science

What are Company Taglines? A brand tagline is more than just a few words – it’s a powerful encapsulation of a brand’s essence. The tagline is the most simplistic form of a brand’s identity. Crafting a great tagline requires a blend of creativity and...
A/B Testing Examples & Ideas to Level Up Your Google Ads

A/B Testing Examples & Ideas to Level Up Your Google Ads

After several years of managing client’s PPC campaigns, I’ve often found myself facing situations that feel irritatingly reminiscent of my struggles in everyday life––more specifically, the paralysis onset from an impending decision. For example, my boyfriend...

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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and...